Workshop Replay: Learn How to Write High-Engagement Posts on LinkedIn

creating content Dec 15, 2021

Jay Harrington and Tom Nixon recently hosted a workshop titled “Learn How to Write High-Engagement LinkedIn Posts” during which they discussed how to plan and write posts for LinkedIn that generate results.

From topics to format to structure, watch as Jay and Tom teach the essentials that will help you become a thought leader on LinkedIn.

Five Key Takeaways:

  1. Shift your mindset (treat LinkedIn as your blog).
  2. Choose a LinkedIn niche — you’re not for everyone, nor is your content.
  3. Generate a steady flow of interesting and relevant ideas using content pillars and an idea capture system.
  4. Tell a story, share a lesson, provide a takeaway using a tried and true formula for engagement.
  5. Use a Hook to grab attention, include a Cliffhanger to get them to “see more,” and end with a Catalyst as a call to action.

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Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.