Podcast: What Thought Leadership is—and is Not

creating content podcast episodes Nov 18, 2020

There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s not to be confused with other short-term, in-your-face marketing tactics. In this episode, Jay and Tom discuss some common misconceptions about thought-leadership marketing, describe what it is and is not, and attempt to set some realistic expectations. Among other things, they discuss:

  • How thought-leadership marketing is more like farming than hunting

  • How thought-leadership marketing generates new business leads, but not in the way most think about “lead generation”

  • Why it’s critical to create a digital footprint consisting of your content

  • The difference between “tricking” your audience and “enrolling” your audience

  • Why thought-leadership is no substitute for business development


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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.