Podcast: The Benefits of a Niche Practice, with Jonathan Barber

defining your niche podcast episodes May 05, 2020

Many lawyers and law firms are afraid of narrowing their focus because they worry that by doing so they will limit opportunities for new business. Jonathan Barber, and his law firm Franchise.law, exemplify why the exact opposite is true—that narrowing down on a specific target market is the path to growth. On this episode, Jay and Tom discuss a range of topics with Jonathan, including:

  • How he and his partner made the leap to representing only franchisors

  • How that transformation allowed them to grow into a national practice

  • Why a narrow focus makes marketing and business development easier and more effective

  • How thought leadership plays an important role in helping a small firm make a big impact

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.