Podcast: The Art of Content Curation

creating content podcast episodes May 19, 2020

We've spent a lot of time discussing the importance of content creation for lawyers who want to become and remain thought leaders. But what about content curation? Jay and Tom deconstruct a tried and true—and highly recommended—component of thought-leadership marketing to help fortify your position as industry expert.

  • What is content curation, and what are some specific examples?

  • Why is curation a vital component to an attorney's content marketing program?

  • How does one know what to share...and where to find it?

  • What is the appropriate mix or ratio of curated content relative to created content?

  • What "curation hacks" exist to make this easier on busy lawyers and legal marketers?

 

Reading & Resources

  • Connect with Jay and Tom on LinkedIn

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.