Podcast: The 95:5 Rule and How to Use It in Your Content MarketingMar 16, 2022
Marketing conventional wisdom: Find the buyers in your market with an immediate need and get them into a “funnel” by using scarcity and urgency tactics. While that approach may work for selling paper towels, it’s no way to sell sophisticated professional services. In this episode, Jay and Tom describe an alternative, known as the 95:5 Rule of marketing. It’s all about building trust with an audience when they don’t have an immediate need for your services, so that when they do they naturally think of you. In short, it’s farming not hunting. Listen in to learn more about the 95:5 Rule and hear Jay and Tom describe how to use it to improve your marketing.
Reading & Resources
The 95:5 Rule Article: https://www.marketingweek.com/peter-weinberg-jon-lombardo-95-5-rule/
Jay’s case law Breakdown LinkedIn post: https://www.linkedin.com/posts/jayharrington_lets-face-it-many-legal-blog-posts-are-activity-6909089078672039936-PLlL
Connect with Jay on LinkedIn
Connect with Tom on LinkedIn