Podcast: Key Insights from the 2021 Thought Leadership Impact Study, with Joe Kingsbury and Tusar Barik

podcast episodes Oct 24, 2021

Thought Leader Collaborative

33:15

As thought-leadership marketers, Jay and Tom look forward every year to the release of the Thought Leadership Impact Study. In this episode, they have the chance to do a deep-dive into what the study says and why it matters with two of its architects, Joe Kingsbury of Edelman and Tusar Barik of LinkedIn. Some of the topics discussed include:

How more content than ever is being created and how to break through the noise
B2B buyers’ preferences for content to be authoritative but also fun to consume
What it means to create high-quality content
The importance of showing some personality when creating content
How LinkedIn is becoming an increasingly important thought-leadership platform

Reading & Resources
- 2021 Thought Leadership Impact Study
- 4 Key Takeaways from the Study
- Connect with Joe Kingsbury on LinkedIn
- Connect with Tusar Barik on LinkedIn
- Connect with Jay on LinkedIn
- Connect with Tom on LinkedIn

Receive Thought-Leadership Ideas and Insights

Articles, podcast episodes, and special bonus content delivered directly to your inbox.

Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!

Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.

Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.