Podcast: Key Insights from the 2021 Thought Leadership Impact Study, with Joe Kingsbury and Tusar Barik
Oct 24, 2021As thought-leadership marketers, Jay and Tom look forward every year to the release of the Thought Leadership Impact Study. In this episode, they have the chance to do a deep-dive into what the study says and why it matters with two of its architects, Joe Kingsbury of Edelman and Tusar Barik of LinkedIn. Some of the topics discussed include:
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How more content than ever is being created and how to break through the noise
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B2B buyers’ preferences for content to be authoritative but also fun to consume
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What it means to create high-quality content
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The importance of showing some personality when creating content
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How LinkedIn is becoming an increasingly important thought-leadership platform
Reading & Resources-
Connect with Joe Kingsbury on LinkedIn
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Connect with Tusar Barik on LinkedIn
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Connect with Jay on LinkedIn
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Connect with Tom on LinkedIn