Podcast: Mastering LinkedIn in 30 Days, with Laura Frederick

creating content growing your network optimizing your profile podcast episodes Oct 27, 2020

Laura Frederick is the Managing Attorney at Laura Frederick Law, a boutique law firm in Austin, Texas that helps businesses with vendor contracts. Having just recently launched an aggressive and committed thought leadership program on LinkedIn, Laura joins Jay and Tom to discuss her recipe for success, including:

  • How focusing on a narrower niche actually generated more inbound opportunities

  • What she changed in August, and how that led to 6,600% growth in one key metric on LinkedIn

  • Her advice and tips for attorneys looking to be more committed to LinkedIn

  • The art of giving, as opposed to "marketing"

  • The roles visuals play in generating audience engagement

  • If, how and when to measure campaign ROI 

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.