Podcast: LinkedIn, from Beginner to Mastery, with Callie Schweitzer of LinkedIn

creating content growing your network podcast episodes Mar 30, 2021

Callie Schweitzer is a senior news editor at LinkedIn, where she leads the editorial coverage of the marketing industry for the platform’s 740+ million global members. Who better to turn to for advice on maximizing your efforts on LinkedIn? We covered the complete spectrum, for beginners who are still lurking, to the masters who want to experiment with LinkedIn Stories, and more!

  • A day in the life of a senior news editor at LinkedIn

  • The proper mix of providing links versus simple posts on LinkedIn itself

  • LinkedIn as a blue-checkmark-free, level playing field

  • The importance of consistency for content creation

  • What makes the simplest posts get the most engagement?

  • How to get inspired—or to inspire yourself—to write great posts

  • Can lawyers really master LinkedIn Stories?


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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.