Podcast: Lessons Learned from a Viral LinkedIn Post
Jan 12, 2021“John Grisham was a practicing lawyer with a side hustle.” That’s the “hook” line from a LinkedIn post Jay wrote on January 1 that generated well over 100,000 views and a boatload of reactions and comments. In this episode, Jay and Tom break down the post and extract lessons that everyone who posts on LinkedIn can benefit from, including:
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How to tell a story on LinkedIn
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The importance of consistency
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Why the first and last line of a post are so important
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The reasons you should be jumping into the comments on your post—especially during the first hour
Reading & Resources
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The Grisham post
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The Picasso post