Podcast: Lessons Learned from a Viral LinkedIn Post

“John Grisham was a practicing lawyer with a side hustle.” That’s the “hook” line from a LinkedIn post Jay wrote on January 1 that generated well over 100,000 views and a boatload of reactions and comments. In this episode, Jay and Tom break down the post and extract lessons that everyone who posts on LinkedIn can benefit from, including:

• How to tell a story on LinkedIn

• The importance of consistency

• Why the first and last line of a post are so important

• The reasons you should be jumping into the comments on your post—especially during the first hour

Reading & Resources

• The Grisham post

• The Picasso post

• Connect with Jay and Tom on LinkedIn