Podcast: Lessons Learned from a Viral LinkedIn Post

creating content podcast episodes Jan 12, 2021

“John Grisham was a practicing lawyer with a side hustle.” That’s the “hook” line from a LinkedIn post Jay wrote on January 1 that generated well over 100,000 views and a boatload of reactions and comments. In this episode, Jay and Tom break down the post and extract lessons that everyone who posts on LinkedIn can benefit from, including:

  • How to tell a story on LinkedIn

  • The importance of consistency

  • Why the first and last line of a post are so important

  • The reasons you should be jumping into the comments on your post—especially during the first hour


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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.