Podcast: Getting to 20,000+ Followers on LinkedIn, with Patricia Baxter
Dec 22, 2020What does it take to grow a network of 20,000 followers on LinkedIn? In short, consistency, creativity and generosity. In this episode Patricia Baxter, managing partner of Morgan & Akin’s Philadelphia office, discusses reaching the 20,000-follower threshold with Jay and Tom. It’s not a vanity metric—it’s a reflection of concerted effort to create great content and deliver value to an audience. Among the issues discussed include:
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How long Patricia has been active on LinkedIn (not as long as you might think)
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Her approach to content creation
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How often she posts
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The systems, processes and people she uses to help her manage her active LinkedIn presence
Reading & Resources
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View Patricia’s LinkedIn profile
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60 Days to Clarity video