Podcast: Getting to 20,000+ Followers on LinkedIn, with Patricia Baxter

growing your network podcast episodes Dec 22, 2020

What does it take to grow a network of 20,000 followers on LinkedIn? In short, consistency, creativity and generosity. In this episode Patricia Baxter, managing partner of Morgan & Akin’s Philadelphia office, discusses reaching the 20,000-follower threshold with Jay and Tom. It’s not a vanity metric—it’s a reflection of concerted effort to create great content and deliver value to an audience. Among the issues discussed include:

  • How long Patricia has been active on LinkedIn (not as long as you might think)

  • Her approach to content creation

  • How often she posts

  • The systems, processes and people she uses to help her manage her active LinkedIn presence

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.