Podcast: Generosity, Abundance, and Personal Branding, with Winter Wheeler

defining your niche optimizing your profile podcast episodes Apr 13, 2021

Personal branding is often mistaken for professional bragging, but it’s really all about generosity, selflessness and abundance. That’s the view of Winter Wheeler, founder of Winter Wheeler Mediation & Arbitration, and it’s one that we share. Winter launched her mediation business shortly before the COVID-19 pandemic, and despite all the challenges she faced, she and her business thrived. Learn all about how Winter has used LinkedIn, her new podcast, and other means to build her brand and a powerful network over the last 12 months. We discuss:

  • What it takes to build a powerful personal brand

  • Why personal branding requires a focus on others not self

  • How to use LinkedIn effectively to grow a legal practice

  • The unexpected benefits of podcasting

  • And much more in this wide-ranging conversation


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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.