Podcast: Building a Niche and Leveraging LinkedIn, with Phillip Russell
Jun 08, 2021Still skeptical about the benefits of a niche legal practice? You may change your mind after hearing Phillip Russell, a partner at Ogletree Deakins, describe the benefits of niching down. Phillip has what he describes a “triple niche.” He’s an employment lawyer who specializes in OSHA for the construction industry. The specificity of his approach helps him stand out—not to mention develop deep expertise—with his practice. And by combining niche expertise with consistent content creation on LinkedIn, Phillip has grown his practice significantly. Listen in and learn more about:
-
The benefits of a niche legal practice
-
Phillip’s LinkedIn strategy
-
The importance of storytelling on LinkedIn
-
The one piece of advice Phillip believes will help you achieve your professional goals