Podcast: Building a Niche and Leveraging LinkedIn, with Phillip Russell

defining your niche podcast episodes Jun 08, 2021

Thought Leader Collaborative

30:29

Still skeptical about the benefits of a niche legal practice? You may change your mind after hearing Phillip Russell, a partner at Ogletree Deakins, describe the benefits of niching down. Phillip has what he describes a “triple niche.” He’s an employment lawyer who specializes in OSHA for the construction industry. The specificity of his approach helps him stand out—not to mention develop deep expertise—with his practice. And by combining niche expertise with consistent content creation on LinkedIn, Phillip has grown his practice significantly. Listen in and learn more about:

The benefits of a niche legal practice
Phillip’s LinkedIn strategy
The importance of storytelling on LinkedIn
The one piece of advice Phillip believes will help you achieve your professional goals

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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.