Podcast: A New Approach to LinkedIn

growing your network podcast episodes Dec 01, 2020

Tom asks Jay to describe a newly discovered approach to LinkedIn that attorneys who aspire to become thought leaders should explore: the value of writing daily posts on LinkedIn. Jay shares his methodology and the impact its having on his engagement and reach on LinkedIn, specifically:

  • How this differs from strategies used by marketers in the past

  • How this will make you a better writer and more thoughtful practitioner

  • How daily posts are naturally engineered to better engage with an audience

  • The math and science that make this approach work, and how it will grow your network

  • The advanced techniques that maximize exposure and audience engagement

  • The knowledge management system that allows you to share your best ideas and influence conversations


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Hosts of The Thought Leadership Project

Jay Harrington

Tom Nixon

Jay Harrington is a lawyer, author, executive coach, and consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping professional-service experts become thought leaders. Co-Hosts of The Thought Leadership Project podcast, both are prolific content creators whose work has been featured in leading publications in the industries they serve.